LEGO Life is a social network for 5-13 year olds, allowing them to share what they’ve created in a tightly controlled online environment.
Children can customise their own avatar to represent them and comment on other players’ creations using one-of-a-kind LEGO emojis.
The profile you create in LEGO Life does not use your real name and instead opts for a nickname – keeping identities hidden. Any photos shared are checked by LEGO staff and must be age appropriate and not contain any people.
The app, available for iOS and Android, also features mind-busting challenges and the latest updates from a number of LEGO characters.